My wife is about 1/3 of the way through the human-building process. There are still lots of things to do and think about, including picking a name for The Heir. While researching names, The Host (my wife) stumbled across the following:

(from Epicurious - Name Your Baby "Crunch" and Make $25,000)

Vlasic Pickles—you know, the one represented by the stork channeling Grouch Marx—is holding a contest to find a May-born baby to become its official Vlasic Stork Baby of 2008. In addition, if the parents decide to give their child the middle name "Crunch," they get a $25,000 savings bond.
...
Even if the winning family doesn't give their kid a name that is a sound you hear when you step on a bug, they'll get a $20,000 U.S. Savings Bond and a year's supply of Vlasic Pickles. "Crunch" gets the bond increased to $25,000.

The Heir is due in October, so it's out of the running for the Vlasic contest. That's bittersweet because I like the name Crunch and wouldn't mind an excuse to use it, but I'm not doing it for free. However, this contest does give me an idea.

If I can raise $25,000, I think The Host would be onboard with "Optimus Prime" as The Heir's name. It's like the Vlasic contest, except better because we'd have a child with an awesome middle and first name. I really don't see a downside to this.

So how do I raise $25,000? Well, I'm not sure. Any ideas? If you're feeling extraordinarily generous and would like to donate the full $25,000, but don't like "Optimus Prime" for some unexplainable reason I couldn't possibly fathom, you can pick The Heir's name from my previously published list of awesome baby names. If we have twins, you get a combo deal -- two for $45,000!

The search for funding begins!